Hermès - Dubai Ramadan 02

Client: Hermès
Studio: Abjad Design
My Role: Art Direction, Illustration

Hermès reached out with reference to the music video - 'Nights,' where I had the pleasure collaborating with Mathijs Luijten. 

The campaign comprises two distinct animations, each portraying the journey of our protagonist through a surrealistic landscape populated by Hermès products. 

I oversaw the art direction - shaping the overall aesthetic and atmosphere of the world. This involved character design, color studies, style exploration, and the creation of fantasy-like key frames. 


Creative Process


Credits

Client
Hermès

Studio
Abjad Design

Creative Direction
Abjad Design

Producer
Mathijs Luijten

Art Direction
Sofie Lee

Illustration
Sofie Lee

Animation
Mathijs Luijten

Music
Isa Najem

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Hermès - Ramadan Campaign 01

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Kraken - Branding Character Design