Lunar Year Collaboration

Studio: Bullpen

My Role: Idea Sketches, Illustration

Inspired by ancient Chinese coins used in Feng Shui—bound with red threads to symbolize good luck, protection, and wealth—our snake protagonist radiates that energy in celebration of the 2025 Lunar New Year.

Creative Process

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SofieLee_Bullpen_LunarYear_Illustration_v2.gif
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Credits

Studio
Bullpen

Executive Creative Director
Aaron Kemnitzer

Illustration
Sofie Lee

Animation
Aaron Kemnitzer

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