Adobe commissioned me to illustrate a hero image for the 2025 Cannes Lions International Festival, built around the concept of “Empathy” and expressed through the motif of hands.

From an initial word list, I pitched six directions, with the final chosen concept depicting a symbolic flower composed of diverse hands; an abstract, iconic representation of empathy. Surrounding the flower, objects representing creativity float alongside flowing silk fabric, reinforcing the theme.

Based on this artwork, I was also tasked with reimagining the same composition using Adobe Firefly, experimenting with different materials while preserving the original structure.